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Estimate income from eligible Snapchat Spotlight videos. The key official rule: Spotlight videos must be at least 1 minute long to be eligible for revenue in the current Monetization Program, and Snapchat says ad serving is primarily based on watch time.
Snapchat RPM tip: Snapchat does not publish a fixed pay-per-view rate. Use this as a planning RPM for eligible monetized Story and Spotlight watch time, then replace it with your Creator Rewards data when available.
Eligible monthly view-equivalents
Estimated monthly earnings
Estimated yearly earnings
Accuracy note: Snapchat confirms an invite-only Monetization Program for eligible Snap Stars, with ad revenue sharing on Public Stories and eligible Spotlight videos. Snapchat says ads are primarily served based on watch time, not a fixed cents-per-view table, so these calculators use adjustable planning RPM scenarios.
Sources: Snapchat Support, Snapchat Creator Hub, and Snap Newsroom.
See the current Snap Star, follower, watch-time, and payout rules before you model income.
Review requirements →Snapchat sponsorships can matter more than ad share for many creators.
Price a deal →Model eligible Spotlight videos separately from Public Story watch-time scenarios.
Open Spotlight tool →