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Estimate creator earnings from Snapchat Public Stories, eligible Spotlight videos, and brand deals. Snapchat confirms revenue sharing for invited eligible creators, but says ads are primarily served based on watch time and does not publish a universal payout per view. Use your own Creator Rewards data when you have it.
Quick Presets:
Estimated monthly total
Estimated yearly total
Platform revenue / month
15,000 daily view-equivalents at a $0.80 planning RPM
Brand deals / month
Not included
This is a planning estimate, not a guarantee, official Snap payout table, or claim that every view is monetized.
Accuracy note: Snapchat confirms an invite-only Monetization Program for eligible Snap Stars, with ad revenue sharing on Public Stories and eligible Spotlight videos. Snapchat says ads are primarily served based on watch time, not a fixed cents-per-view table, so these calculators use adjustable planning RPM scenarios.
Sources: Snapchat Support, Snapchat Creator Hub, and Snap Newsroom.
See the current Snap Star, follower, watch-time, and payout rules before you model income.
Review requirements →Snapchat sponsorships can matter more than ad share for many creators.
Price a deal →Model eligible Spotlight videos separately from Public Story watch-time scenarios.
Open Spotlight tool →