YouTube Sponsorship Calculator

What is a YouTube CPM?

CPM stands for Cost Per Mille (thousand). In the world of sponsorships, it refers to how much a brand pays you for every 1,000 views your video receives.

If you charge a $25 CPM and your video gets 40,000 views, the sponsorship fee is $1,000. This is the most common way professional creators and agencies price brand deals.

Niche Multipliers

Your niche is the biggest factor in your rate. A Finance creator might have a $60 CPM because their audience is high-value and likely to invest.

Conversely, a Gaming or Comedy creator might have a $15 CPM because their audience is broader and harder to target for specific products. Use the slider to adjust based on your specific niche benchmarks.

Audience Quality

Brands don't just buy views; they buy trust. If you have an extremely loyal community that clicks every link, you can charge a Premium Loyalty Fee on top of your base CPM.

Creators with high engagement often ignore standard CPM rates and instead charge based on the direct sales or leads they can generate for a brand.

1. Calculate Average Views

Take your last 10 videos (excluding outliers and shorts) and find the average view count after 30 days. This is your "guaranteed" reach.

2. Pick Your CPM

Start with $20 CPM as a baseline. Add $10 if you are in a high-intent niche (Finance, Tech) and subtract $5 if you are in a broad niche (Gaming, Vlogs).

3. Add the "Effort" Fee

If a brand wants custom skits, high-end editing, or multiple social posts, add a flat fee of $100-$500 per video to cover your labor time.