Enter your daily views and estimated RPM to calculate your potential earnings for 100,000 views. Use the preset buttons for quick estimates, or adjust the sliders to match your channel's performance. For the most accurate results, use your actual RPM from YouTube Studio Analytics.
Understanding Your Results
The calculator shows monthly and yearly earnings projections based on your daily views and RPM. Remember that these are estimates—actual earnings will vary based on seasonality, content type, audience demographics, and YouTube's algorithm changes. Your RPM already accounts for your niche, audience location, and video performance.
Frequently Asked Questions
YouTube typically pays $300.00 to $500.00 for 100,000 views based on an average RPM of $3-$5. However, this varies significantly by niche. Finance channels can earn $1200.00 to $2500.00 for 100,000 views, while gaming channels typically earn $100.00 to $300.00.
This calculator provides realistic estimates based on industry-standard RPM ranges. For the most accurate results, use your actual RPM from YouTube Studio → Analytics → Revenue tab. Actual earnings vary based on niche, audience location, video length, seasonality, and advertiser demand. It's normal to see 20-50% variation month-to-month.
RPM (Revenue Per Mille) is what YOU earn per 1,000 views after YouTube's cut. CPM is what advertisers pay before YouTube takes their 45% share. For example, if advertisers pay $7 CPM, your RPM would be around $3.85. Always use RPM for earnings calculations since that's your actual take-home amount.
Advertisers pay different rates based on the value of the audience. Finance, business, and tech channels attract high-value advertisers willing to pay $12-$25 per 1,000 views. Gaming and entertainment channels typically earn $1-$4 per 1,000 views because advertisers pay less for those audiences. Your niche is the biggest factor in determining your RPM.
To increase earnings: 1) Create content in high-paying niches (finance, business, tech), 2) Target viewers in the US, UK, or Canada, 3) Make longer videos (8+ minutes) to enable mid-roll ads, 4) Improve watch time and engagement, 5) Post during Q4 (Oct-Dec) when ad rates are highest. Your RPM already reflects these factors, so focus on increasing views in high-RPM niches.
YouTube brand deal rates vary significantly by subscriber count and engagement. Small channels (1K-10K subscribers) typically earn $20-$200 per sponsored video, while channels with 100K-500K subscribers can earn $5,000-$20,000 per deal. Large channels (1M+ subscribers) can earn $50,000-$200,000+ per brand deal. Rates also depend on engagement rate, niche, audience demographics, and content quality. Most YouTubers earn more from brand deals than ad revenue.
What Can You Do With Your Earnings?
Understanding your earning potential helps you set realistic goals:
$100-500/month
Side income to cover expenses. Most new creators reach this within 6-12 months of monetization. This typically requires 3K-15K daily views with $3 RPM.
$1,000-3,000/month
Serious side income or part-time work. Many creators supplement their job at this level. Requires 10K-30K daily views consistently.
$5,000+/month
Full-time income territory. At $5,000/month, most creators go full-time. This requires ~50K+ daily views with average RPM, or 30K+ with high RPM niches like finance.
Common Mistakes to Avoid
Using CPM instead of RPM: CPM is what advertisers pay YouTube, not what you earn. Always use RPM (your actual take-home) for calculations.
Ignoring niche differences: A gaming channel and finance channel with the same views will have vastly different earnings. Finance can earn 10x more per view.
Expecting consistent earnings: RPM fluctuates 20-50% month-to-month based on seasonality. Q4 (Oct-Dec) typically earns 2-3x more than Q1.