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We compared the direct platform payouts for 1.0M views across the three major platforms.
Jump to Creator Level:
Your niche matters: Finance channels earn $12-$25 per 1K views, while gaming typically earns $1-$3. Slide to your niche range above.
At millions of views, you are a recognizable face in your niche. You have the leverage to cross-pollinate audiences between platforms effortlessly.
YouTube Payout
Estimated AdSense Revenue
TikTok Payout
Creator Rewards Program
Twitch Ad Payout
Purely Ad Revenue (No Subs)
Next Steps for Creators
Deep dive into the economics of each platform
It is significantly easier to get 1,000,000 views on TikTok than it is on YouTube. TikTok's "For You" algorithm is designed to push content to new audiences constantly.
However, as you scale into the 50M-200M range, YouTube's infrastructure becomes the primary driver of wealth. A creator like MrBeast can generate millions of dollars from a single video because YouTube has the ad inventory depth to pay for that many impressions at a high rate.
At the highest levels (10M+ views), the "Explorer" strategy involves multi-language dubbing. By translating a YouTube video into Spanish, Portuguese, and Hindi, top creators can 3x their view count without filming new content.
This is why YouTube remains the "Global Elite" platform—it allows you to reach every corner of the planet and get paid premium rates for those views regardless of where they come from.
Successful creators in 2026 don't just pick one. They use all three together to create a growth flywheel. Here is your blueprint:
Use TikTok as your top-of-funnel. The algorithm is unmatched for finding new fans. Post daily clips to drive traffic to your longer videos and live streams.
YouTube is your home base. This is where you build evergreen authority and collect the highest ad payouts. Long-form content here pays your bills for years.
Twitch is for your die-hard fans. Live interaction builds deep loyalty that leads to subs and bits. Turn casual viewers into a real community.
Go viral on TikTok → Funnel them to YouTube for deep content → Invite them to Twitch to hang out live. This strategy maximizes your income by hitting every possible revenue stream simultaneously.
Tools to help you scale from side hustle to empire
Calculate how much to charge brands for a 60-second integration on YouTube.
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Master the math behind your earnings and understand the platform cut.
See which niches (like Finance and Tech) pay 10x more than others.
A side-by-side look at every way to get paid
Expert tools to help you out-earn the algorithm