TikTok Earnings Calculator: How Much Do TikTok Creators Make?

Calculate how much money you can make on TikTok from both Creator Rewards Program and brand deals. This earnings calculator shows you potential earnings from Creator Rewards (per view) and brand sponsorships (per post). Most creators earn more from brand deals than Creator Rewards. To qualify for Creator Rewards, you need 10K+ followers, 100K+ views in past 30 days, and videos 1+ minute long.

Quick Presets:

2,000 daily views
$0.70 per 1,000 views

Brand Deals

10,000 followers
Low
1-2%
Average
3-5%
High
6%+
3.0%

Estimated Rate Per Deal

$125.00

1 deal

Creator Rewards Program: To qualify, you need 10K+ followers, 100K+ views in past 30 days, and videos 1+ minute long. Most creators earn more from brand deals than Creator Rewards.

Creator Rewards (Monthly)

$42.00

Brand Deals (Monthly)

$125.00

1 deals × $125.00 each

Total Monthly Earnings

$167.00

Total Yearly Earnings

$2,011.00

How to Use This Calculator

Enter your average daily qualified views and estimated Creator Rewards Program rate to calculate your potential earnings. Optionally add brand deal estimates (posts per month and average rate) to see your total earning potential. Use the preset buttons for quick estimates, or adjust the sliders to match your account's performance. Remember: Most TikTok creators earn more from brand deals than the Creator Rewards Program.

Understanding Your Results

The calculator shows monthly and yearly earnings projections from both the TikTok Creator Rewards Program and brand deals. These are estimates—actual earnings will vary based on engagement rate, video performance, region, and whether you're eligible for the Creator Rewards Program (requires 10K+ followers, 100K+ views in past 30 days, videos 1+ minute). Most successful creators earn 5-10x more from brand sponsorships.

Understanding Brand Deals on TikTok

Brand deals are the primary income source for most successful TikTok creators. Unlike Creator Rewards (which pay per view), brand deals pay per sponsored post, making them much more lucrative for creators with engaged audiences.

Typical Brand Deal Rates

  • 10K-50K followers: $50-$200 per post
  • 50K-100K followers: $200-$500 per post
  • 100K-500K followers: $500-$2,000 per post
  • 500K+ followers: $2,000-$10,000+ per post

What Affects Brand Deal Rates?

  • Follower count: More followers = higher rates
  • Engagement rate: 5%+ engagement commands premium rates
  • Niche: Beauty, finance, tech pay more than general content
  • Audience demographics: Brands pay more for target demographics
  • Content quality: Professional content = better rates

How Brand Deal Rates Are Calculated: Rates are estimated based on your follower count and engagement rate. Higher engagement (5%+) commands premium rates. Niche, audience demographics, and content quality also affect rates. Most creators do 1-4 brand deals per month. A single $200 brand deal equals what you'd earn from ~285K Creator Rewards views (at $0.70/1K rate).

Frequently Asked Questions

TikTok creators typically make $0.40-$1.00 per 1,000 qualified views from the Creator Rewards Program. This means a creator with 10,000 daily qualified views earns around $120-$300 per month. To qualify, you need 10K+ followers, 100K+ views in past 30 days, and videos 1+ minute long. Most creators rely on brand deals, live gifts, and affiliate marketing for the majority of their income.

TikTok pays approximately $0.00040 to $0.00100 per qualified view on average through the Creator Rewards Program. This translates to $0.40-$1.00 per 1,000 qualified views. The exact amount varies based on engagement, video performance, and region. Most successful TikTok creators earn more from brand sponsorships ($50-$500 per post) than from the Creator Rewards Program.

TikTok pays between $0.40 and $1.00 per 1,000 qualified views on average through the Creator Rewards Program. This is much better than the old Creator Fund ($0.02-$0.04). However, TikTok creators often earn more from brand deals, with rates ranging from $50-$500 per post depending on follower count and engagement.

You can make money on TikTok through: 1) Creator Rewards Program ($0.40-$1.00 per 1,000 qualified views, requires 10K+ followers, 100K+ views in past 30 days, videos 1+ minute), 2) Brand sponsorships ($50-$500+ per post), 3) Live gifts and virtual coins, 4) Affiliate marketing, 5) Selling products/services, and 6) TikTok Shop commissions. Most successful creators earn 80%+ of their income from sponsorships, not the Creator Rewards Program.

The Creator Rewards Program replaced the Creator Fund in December 2023. It pays $0.40-$1.00 per 1,000 qualified views (10-20x more than the old Creator Fund). To qualify, you need: 18+ years old, 10,000+ followers, 100,000+ views in past 30 days, and videos that are 1+ minute long. Only 'qualified views' count (from For You feed, >5 seconds watched, excludes fraudulent/paid views).

This calculator provides realistic estimates based on TikTok Creator Rewards Program rates. For the most accurate results, use your actual earnings from your TikTok Creator Rewards dashboard. Actual earnings vary based on engagement rate, video performance, region, and whether you're eligible for the Creator Rewards Program (requires 10K+ followers, 100K+ views in past 30 days, videos 1+ minute). Most creators earn significantly more from brand deals than the Creator Rewards Program.

What Can You Do With Your Earnings?

Understanding your earning potential helps you set realistic goals:

$10-50/month

Small side income from Creator Rewards Program. Most new creators reach this within 3-6 months. This typically requires 1.5K-7K daily qualified views (at $0.70/1K rate). Focus on brand deals to increase earnings.

$100-500/month

Serious side income. Many creators supplement their job at this level. Requires 15K-70K daily qualified views consistently (at $0.70/1K rate), or smaller views with brand deals ($50-$200 per post).

$1,000+/month

Full-time income territory. At $1,000/month, most creators go full-time. This requires ~140K+ daily qualified views with Creator Rewards Program (at $0.70/1K rate), or 100K+ views with consistent brand deals ($200-$500 per post).

Common Mistakes to Avoid

  • Relying only on Creator Rewards Program: While the Creator Rewards Program pays $0.40-$1.00 per 1K views (much better than the old Creator Fund), most successful creators still earn 80%+ from brand deals, live gifts, and affiliate marketing.
  • Not meeting eligibility requirements: The Creator Rewards Program requires 10K+ followers, 100K+ views in past 30 days, and videos 1+ minute long. Make sure you qualify before expecting these earnings.
  • Ignoring engagement rate: Brands pay based on engagement, not just views. A video with 100K views and 10% engagement is worth more than 1M views with 1% engagement.
  • Not diversifying income: Don't rely on one revenue stream. Combine Creator Rewards Program, brand deals, affiliate marketing, and product sales.
  • Expecting consistent earnings: TikTok earnings fluctuate based on video performance. One viral video can earn $500+ from brands, while regular videos might earn $5-10 from Creator Rewards.

Ready to Set Your Income Goal?

Find Your Target Views

Work backwards from your income goal to see how many views you need.

Calculate views needed →

Learn About Brand Deals

Most TikTok creators earn more from sponsorships than Creator Rewards Program.

See sponsorship rates →

See What 1K Views Pays

Detailed breakdown of earnings per 1,000 views on TikTok.

View pay rates →

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