TikTok Brand Deals:
The Sponsorship Guide

Learn how much TikTok creators make from brand deals, how to get sponsors, and exactly what you should charge in 2026.

Calculate Your TikTok Potential

Use our professional TikTok estimator to see your potential earnings based on followers, engagement, and niche.

How Much Do TikTok Deals Pay?

TikTok rates vary wildly based on virality and engagement. Unlike the Creator Rewards Program which pays per view, brand deals pay per sponsored post, often making up 80%+ of a creator's income.

Follower Count	Typical Rate	Success Factors
10K-50K	$50-$200	High engagement (8%+) is critical here
50K-100K	$200-$500	Consistent viral potential and niche
100K-500K	$500-$2,000	Strong community trust and demographics
500K-1M	$2,000-$5,000	Premium niches (beauty, finance) earn more
1M+	$5,000-$10K+	The viral elite with massive brand leverage

What Affects TikTok Rates?

Follower Count

More followers = higher rates, but engagement matters more on TikTok. A 100K account with 8% engagement often earns more than a 200K account with 2%.

Engagement Rate

The #1 metric. TikTok algorithms reward engagement. Brands pay 2-3x more for creators with 8%+ engagement vs 2-3%.

Niche Value

Beauty, fashion, and finance niches pay the most. General entertainment typically has lower rates but higher volume.

Demographics

Gen Z (18-24) and Millennials (25-34) are the most valuable. US, UK, and Canada audiences command premium sponsor rates.

How to Get Brand Deals

Boost Engagement

Focus on shares and saves. These metrics tell TikTok (and brands) that your content is valuable.

Post Consistently

Post 1-3 times per day. Brands want active creators who are consistently hitting the For You Page.

TikTok Marketplace

Join the official Creator Marketplace once you hit 10K followers to get discovered by brands.

Reach Out Directly

Don't wait. DM or email brands that align with your content. Include your best viral examples.

Pricing Your TikTok Posts

The Baseline Formula

$50 - $200

Per 10,000 Followers

Adjust this rate based on your average views per post. If you consistently hit 100K+ views with fewer followers, you can charge significantly more.

Example Calculations

50K Followers (5% engagement)$300 - $600
50K Followers (10% engagement)$600 - $1,200
200K Followers (6% engagement)$1,500 - $3,000

Avoid These Mistakes

✕Accepting the first offer (Always negotiate!)

✕Too many sponsored posts (Keep it to 10-20%)

✕Not disclosing sponsorships (#ad is required)

✕Working with irrelevant brands (Hurts trust)

✕Not tracking performance (Prove your ROI)

✕Undervaluing your audience (Know your worth)

✕Relying only on Creator Rewards (Deals pay 10x more)

Frequently Asked Questions

TikTok brand deal rates vary by follower count and engagement. Small creators (10K-50K followers) typically earn $50-$200 per post, while creators with 100K-500K followers can earn $500-$2,000 per deal. Large creators (1M+ followers) can earn $2,000-$10,000+ per brand deal. Rates also depend on engagement rate, niche, audience demographics, and content quality. Most TikTok creators earn more from brand deals than the Creator Rewards Program.

To get brand deals on TikTok: 1) Build an engaged audience (10K+ followers helps), 2) Create quality content in brand-friendly niches (beauty, fashion, tech, finance), 3) Maintain high engagement (5%+), 4) Join TikTok Creator Marketplace or influencer platforms (AspireIQ, Creator.co), 5) Reach out to brands directly via email or DMs, 6) Network with other creators. Most brands look for creators with 3-5%+ engagement rates.

A good engagement rate for TikTok brand deals is 5-10% or higher. TikTok engagement rates are typically higher than YouTube because of the platform's algorithm. Calculate: (likes + comments + shares) / views × 100. Brands pay premium rates for creators with 8%+ engagement. Even with fewer followers, high engagement can command better rates than large accounts with low engagement.

Most TikTok creators do 1-4 brand deals per month. Unlike YouTube where you might post weekly, TikTok creators often post daily, so 1-2 sponsored posts per week (4-8 per month) is common for active creators. However, quality matters more than quantity. Don't sacrifice authenticity for more deals—your audience will notice if every other post is sponsored.

While 10K+ followers helps, micro-influencers (10K-50K) with high engagement (8%+) can still get brand deals. The key is engagement and audience quality, not just follower count. Some brands prefer smaller, highly-engaged audiences over large, passive ones. However, most brands start considering creators seriously at 10K+ followers.

Base your rate on: follower count, engagement rate, niche, and deliverables. A common formula: $50-$200 per 10,000 followers, adjusted for engagement. For example, 50K followers with 6% engagement might charge $300-$600 per post. High-paying niches (beauty, finance) command 2-3x more. Always negotiate—brands often have budgets higher than their initial offer.

Brand deals typically pay much more than the Creator Rewards Program. A single $200 brand deal equals what you'd earn from ~285K Creator Rewards views (at $0.70/1K rate). Most successful TikTok creators earn 80%+ of their income from brand deals, not the Creator Rewards Program. Focus on building an engaged audience for brand deals rather than relying solely on Creator Rewards.