TikTok Brand Deals: Complete Guide to Sponsorships

Learn how much TikTok creators make from brand deals, how to get sponsorships, what to charge, and how to maximize your earnings from brand partnerships.

Calculate Your Brand Deal Earnings

Use our free calculator to estimate your potential brand deal earnings based on your follower count, engagement rate, and niche.

Open TikTok Earnings Calculator →

How Much Do TikTok Brand Deals Pay?

Brand deal rates on TikTok vary dramatically based on your follower count, engagement rate, niche, and audience demographics. Unlike the Creator Rewards Program which pays per view, brand deals pay per sponsored post, making them much more lucrative for creators with engaged audiences.

Follower CountTypical Rate Per PostFactors
10K-50K$50-$200High engagement (8%+) can command premium rates
50K-100K$200-$500Engagement rate and niche matter most
100K-500K$500-$2,000Consistent views and brand-friendly content
500K-1M$2,000-$5,000Premium niches (beauty, finance) earn more
1M+$5,000-$10,000+Top-tier creators with proven track records

Important: These are general ranges. Your actual rate depends on engagement rate, niche, audience demographics, content quality, and negotiation skills. A beauty creator with 100K followers and 8% engagement might earn $1,000-$2,000 per deal, while a general content creator with the same followers might earn $300-$800.

What Affects TikTok Brand Deal Rates?

Follower Count

More followers = higher rates, but engagement matters more. A 100K follower account with 8% engagement often earns more than a 200K account with 2% engagement.

Engagement Rate

Engagement rate is crucial on TikTok. Brands pay 2-3x more for creators with 8%+ engagement vs 2-3%. TikTok's algorithm rewards engagement, making it a key metric for brands.

Niche

Beauty, fashion, finance, tech, and lifestyle niches pay the most. General entertainment typically pays less. Premium niches can command 2-3x higher rates.

Audience Demographics

Gen Z (18-24) and Millennial (25-34) audiences are most valuable. US, UK, Canada audiences command premium rates. Brands pay more for target demographics that align with their products.

How to Get Brand Deals on TikTok

  1. Build an Engaged Audience: Focus on engagement rate, not just follower count. Create content that encourages likes, comments, shares, and saves. Aim for 5-10%+ engagement.
  2. Choose a Brand-Friendly Niche: Beauty, fashion, tech, finance, and lifestyle niches attract more brand deals. General entertainment is more competitive with lower rates.
  3. Post Consistently: TikTok's algorithm rewards consistent posting. Post 1-3 times per day to maximize reach and engagement. Brands want to work with active creators.
  4. Join TikTok Creator Marketplace: TikTok's official platform connects creators with brands. You need 10K+ followers and 100K+ views in past 30 days to join.
  5. Join Influencer Platforms: Sign up for AspireIQ, Creator.co, Upfluence, or similar platforms. These connect creators with brands looking for TikTok partnerships.
  6. Reach Out Directly: Research brands in your niche and email or DM them with your stats, engagement rate, and why you'd be a good fit. Include examples of your best-performing content.
  7. Network: Connect with other TikTok creators in your niche. They often share brand opportunities or can refer you.

How to Price Your TikTok Brand Deals

Pricing TikTok brand deals is different from YouTube because TikTok engagement rates are typically higher. Here's a common formula:

Base Rate Formula:

$50-$200 per 10,000 followers

Adjust up for: High engagement (8%+), premium niche (beauty, finance), US/UK audience, viral content track record
Adjust down for: Low engagement (<3%), oversaturated niche, inconsistent posting

Example Calculations

  • 50K followers, 5% engagement, lifestyle niche: $300-$600 per post
  • 50K followers, 10% engagement, beauty niche: $600-$1,200 per post
  • 200K followers, 6% engagement, fashion niche: $1,500-$3,000 per post

Pro Tip: Always negotiate. Brands often have budgets 20-50% higher than their initial offer. Don't accept the first number—counter with your rate based on your engagement and niche value.

Brand Deals vs Creator Rewards Program

Most TikTok creators earn significantly more from brand deals than the Creator Rewards Program. Here's why:

Creator Rewards Program

  • $0.40-$1.00 per 1,000 qualified views
  • Requires 10K+ followers, 100K+ views, 1+ min videos
  • Only qualified views count
  • Passive income from views

Brand Deals

  • $50-$500+ per post (often much more)
  • Requires 10K+ followers (ideally)
  • All views count toward brand value
  • Active partnerships with brands

Example: A single $200 brand deal equals what you'd earn from ~285K Creator Rewards views (at $0.70/1K rate). Most successful TikTok creators earn 80%+ of their income from brand deals, not the Creator Rewards Program.

Common Brand Deal Mistakes to Avoid

  • Accepting the first offer: Always negotiate. Brands expect it and often have higher budgets.
  • Too many sponsored posts: Keep sponsored content to 10-20% of your posts. More than that hurts authenticity.
  • Not disclosing sponsorships: Always use #ad or #sponsored. It's legally required and builds trust.
  • Working with irrelevant brands: Only partner with brands that fit your niche. Your audience will notice mismatches.
  • Not tracking performance: Track views, engagement, and conversions from brand deals to prove value for future partnerships.
  • Undervaluing yourself: Don't accept rates below your worth. Better to say no than devalue your account.
  • Relying only on Creator Rewards: Focus on brand deals—they pay 10-20x more per post than Creator Rewards pays per view.

Frequently Asked Questions

TikTok brand deal rates vary by follower count and engagement. Small creators (10K-50K followers) typically earn $50-$200 per post, while creators with 100K-500K followers can earn $500-$2,000 per deal. Large creators (1M+ followers) can earn $2,000-$10,000+ per brand deal. Rates also depend on engagement rate, niche, audience demographics, and content quality. Most TikTok creators earn more from brand deals than the Creator Rewards Program.

To get brand deals on TikTok: 1) Build an engaged audience (10K+ followers helps), 2) Create quality content in brand-friendly niches (beauty, fashion, tech, finance), 3) Maintain high engagement (5%+), 4) Join TikTok Creator Marketplace or influencer platforms (AspireIQ, Creator.co), 5) Reach out to brands directly via email or DMs, 6) Network with other creators. Most brands look for creators with 3-5%+ engagement rates.

A good engagement rate for TikTok brand deals is 5-10% or higher. TikTok engagement rates are typically higher than YouTube because of the platform's algorithm. Calculate: (likes + comments + shares) / views × 100. Brands pay premium rates for creators with 8%+ engagement. Even with fewer followers, high engagement can command better rates than large accounts with low engagement.

Most TikTok creators do 1-4 brand deals per month. Unlike YouTube where you might post weekly, TikTok creators often post daily, so 1-2 sponsored posts per week (4-8 per month) is common for active creators. However, quality matters more than quantity. Don't sacrifice authenticity for more deals—your audience will notice if every other post is sponsored.

While 10K+ followers helps, micro-influencers (10K-50K) with high engagement (8%+) can still get brand deals. The key is engagement and audience quality, not just follower count. Some brands prefer smaller, highly-engaged audiences over large, passive ones. However, most brands start considering creators seriously at 10K+ followers.

Base your rate on: follower count, engagement rate, niche, and deliverables. A common formula: $50-$200 per 10,000 followers, adjusted for engagement. For example, 50K followers with 6% engagement might charge $300-$600 per post. High-paying niches (beauty, finance) command 2-3x more. Always negotiate—brands often have budgets higher than their initial offer.

Brand deals typically pay much more than the Creator Rewards Program. A single $200 brand deal equals what you'd earn from ~285K Creator Rewards views (at $0.70/1K rate). Most successful TikTok creators earn 80%+ of their income from brand deals, not the Creator Rewards Program. Focus on building an engaged audience for brand deals rather than relying solely on Creator Rewards.

Related Tools & Guides

← Back to TikTok Hub